Vision & Strategy

Our Vision is to own and manage East Africa’s most valuable media and entertainment brands.

Our Mission is to make people happy through exceptional entertainment experiences, encounters and memories.

We will pursue a product leadership and customer intimacy strategy to become the home of East Africa’s most valuable media and entertainment brands and related businesses, for the emerging middle and upper middle class segments of the population, by consistently delivering exceptional entertainment experiences, encounters and memories while creating a loyal customer base to generate consistent revenue growth. 

This growth will be anchored in our broad-based approach to media and entertainment and their related services:  

  • Sterling Quality Productions
  • Sterling Quality Events
  • Sterling Quality Talent Services