Core Values

QUALITY Quality is our trademark. Our quality does not just refer to our entertainment experiences, but to every aspect of our work. We approach tasks carefully and seriously with a spirit of excellence, seeking honest feedback and using it to improve the quality of our work.
CREATIVITY We encourage and promote imagination and initiative, and thrive on innovation and originality. We encourage risk-taking and divergent voices because great ideas come from anywhere. We have the highest regard for individual expression and creative freedom – important qualities that reflect our enterprising spirit and drive our continued innovation and growth.
CUSTOMER FOCUS We are driven by the needs of our customers and put them at the centre of everything that we do. Through innovation, high intention, sincere effort, intelligent direction, skillful execution and wise choices we not only meet, but exceed customer expectations.
TEAMWORK Networking our talents and skills is the best tool for developing the creativity and responsiveness customers deserve. We treat one another with respect, working together and communicating openly and directly within and across our departments and businesses—creating value by maximizing our efforts and results as one team.
INTEGRITY We honour God in all that we do and observe strict ethical standards: we act with integrity in all situations, respect the law, maintain harmonious and respectful relations with others, protect confidentiality, place professional ethics above consideration of financial performance, protect the company's property and resources and respect the environment. This earns us the trust and respect of customers, communities and partners.
RESPONSIBILITY We fully assume our responsibility to behave as good corporate citizens. We take pride in serving the public interest and that of our shareholders, by making a positive impact in the lives of all those that we encounter: customers, partners, fellow employees and the community at large, while maintaining social dialogue and cohesion throughout the company.